The Real Estate Industry of the 21st Century will be driven by a 'customer service culture' and Century 21 will lead this evolutionary process. The Century 21 System in all its operations, will epitomize not only professional real estate knowledge, but a dedication to integrity and responsiveness to every customer whom we have the privilege of serving Clear, Accessible, and Expert. This 'service culture will be promoted, integrated, and expected through every level of our system and no deviation from this high ideal will be accepted. Our customers deserve and will receive, the finest service offered by any Real Estate organization.